Tech Talk: Anatomy of a Fashion Jewelry Shoot

By OMP Tech Correspondent Don Becker of dbCreativeImages.com OMP Member #155

In a class I taught for students in the professional program at our school, the assignment was to “create an attention-getting advertisement for jewelry using a model.”

For this assignment, I was to be the primary photographer, and three students were my “assistants,” but participated in creative decisions and also shot the finished setups along with me. We had three hours of studio time for this assignment.

As part of their learning process they set up the backgrounds, placed the lighting, helped meter for correct exposure, and actively participated in the creative decisions as to lighting, jewelry selections and placements, and model poses.

jewelry shoot

The jewelry was obtained by raiding my wife’s collection, and approximately 30 pieces were selected to be considered, which included some matched sets but mostly random items that looked somewhat similar. Of course, in a real situation the client would have very specific pieces that they would want to have highlighted. If the pieces were photogenic, the photographer’s team would likely have a relatively easy time coming up with interesting and dynamic images. If not photogenic, well, then the photographer would need to get creative with the lighting, the placement, the backgrounds, and anything else they might be able to come up with, in order to make the final images “eye-catching.”

In this case, the client (me) wanted the jewelry to be highlighted against the smooth bare skin of the model. We had the beautiful model Dasha wear a tube top, showing bare arms and shoulders, to better emphasize the jewelry. Three different combinations of jewelry were selected for the initial trials: a shiny black necklace with black earrings; a set of gold, pearl, and crystal ring, bracelet, and earrings; and a gold cross necklace with multicolored jewel insets and with a gold ring, also with multicolored jewels.

These images were to be semi-closeups, to better see the jewelry, but even so the far backgrounds made a significant difference. We found the plain white paper background to be overly bright, and the black background to be too dark, so settled on a black background lit with a Norman monolight, which provided a medium background with multi-shadows — this seemed to work well. The key light was an AlienBee monolight in a 60 inch round softbox, providing large soft lighting, with egg-crate louvers in front to make it more semi-directional. A third moonlight was used with a 40-inch umbrella as a fill light, about 1.5 stops below the key light.

The final exposure used was 1/125 s at f11, ISO 200, with the camera in the manual exposure mode. (Note: In the studio, I almost always use my camera in the manual mode, setting the exposure as determined by hand metering and confirmed with the histogram.) Initial images were examined, and it was decided that the ring and cross images provided the most impact for the advertisement. A variety of different positions of the jewelry and the model were then photographed, and then we were ready for the final step, post-production.

Part of the purpose of this exercise for the students was to emphasize how important the post-production is to the final image. In the vast majority of cases, whether for fashion, for advertisements, even for portfolio work or everyday professional work, no matter how perfect the model, the lighting, the expression, and the exposure, a skilled Photoshop™ or other image enhancing software person can make the image better! Of course, some images require a lot more work than others, and the photographer has to decide what level of post-production effort is called for based upon the final use(s) of the images and the fee involved or the importance of the image to the photographer.

To see more of Don Becker’s images, visit his OMP Portfolio.

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Flapper culture: The Great Gatsby look

Great Gatsby lookFull of glitz, glamour, ornate details, and a true style all its own – what girl wouldn’t want “The Great Gatsby” look? Whether you are looking to enjoy a casual Gatsby themed garden party or don your most glamorous look at a fabulous cocktail evening, there are plenty of ways with ModCloth to add a flapper-esque flair to any look this spring/summer.

  • Details, details, details. Epaulets, pearls, rhinestones, and sequins were highly used during this time period to add glitz to an evening outfit.
  • Slender silhouettes. While you could still see a full skirt, long hemline, and high neck, the robe de style dress featuring a drop waist and straight cut was the most popular style.
  • Haute headpieces. To top off the entire look, add a whimsical & decadent headpiece from 1920′s Great Gatsby Fashion at ModCloth. You can even DIY a fabulous headband with ribbon, feathers, and gemstones!

Here is another neat bonus ModCloth offers everyone: The ModStylists team can put together a look-book specifically for you! You can visit the ModStylists here: ModCloth ModStylists

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Career Advice: How to Become a Successful Commercial Model

By Aaron Marcus OMP Member #131667

Planning your Shot

Since the shots for your composite sheet don’t have words, make sure each photograph itself tells the story. Even better, create a photo that shows more than one story.

If you want to present yourself as a mom and a businesswoman, the photo might show you walking up the steps to your house wearing a business suit, carrying a briefcase, while your child runs to meet you. Take your time and be creative in thinking of different scenarios for your shots.

Carreer Advice for modelsMagazines are a great source of ideas. Find the magazine that will feature the look you want. For example: Parents Magazine is great for shots of parents and kids. For business images, look through investment magazines.

The ads can give you information on how to style the shot and what props are needed. Props are items placed on the set to make the ad look real. For example, if the ad is supposed to take place in an auto garage, tools, oil cans, towels, grease guns, and auto parts would be appropriate props.

The most important thing to keep in mind is to make the photos look like ads. Do not pose for the camera. Show a wide range of expression for the different photos.

Having strong pictures for your comp will give you your greatest chance for getting work.


Aaron Marcus PortraitAaron Marcus has been a full-time actor and commercial model since 1986. His credits include “Law & Order: Criminal Intent,” HBO’s “The Wire,” and “The West Wing,” and ads for countless brands. Aaron has also been cast in numerous TV, movie and theater productions.

Excerpts from this article are taken from Marcus’ book “How to Become a Successful Commercial Model.” To learn more about commercial modeling visit: www.howtomodel.com.

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FEMALE MODELS WANTED!!!

The search for the official OMP Model Team has started!

We will be selecting a group of models to represent OneModelPlace.com in upcoming events, special appearences, TV and radio interviews, and more!

The OMP staff will interview potential candidates at various Meet-and-Greet events in the Miami area.

We are looking for beautiful, energetic and reliable models. So if you have what it takes, be sure to submit your information to castingnotice@onemodelplace.com.

Please include:
- Your name
- OMP ID#
- Phone number (and best time to call)

Selected models will be invited to attend the Meet-and-Greet at Villa Contenta, a luxurious venue on famous Palm Island.

When: Saturday May 11th 2013 @ Noon
Where: 10 Palm Avenue, Miami Beach, FL 33139

This is a great opportunity to meet the OMP staff and make connections for upcoming events. You will be contacted directly if chosen.

Space is limited so hurry!

Good Luck!

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Professional Makeup Artist Finds Success Through Networking

Natalia Zurawska OMP MUA #250579 began her career as a professional makeup artist by networking with photographers. “I would work on ‘creatives’ – when a photographer, model and makeup artist get together to create portfolio pieces. My portfolio grew and so did my clientele. It is the best way to build/maintain relationships and fine tune your craft.”

Natalia’s expertise is not limited to a specific makeup style, she loves variety, whether is natural-looking makeup, elaborate hair, body painting, etc., she loves it all. So far in her career, she’s had many amazing opportunities to work in various assignments. “I love my career and I know I am very lucky.”

Most recently, Natalia has started a crowdfunding project to achieve one or her goals, to publish a book she wrote called “I’m Not Making This Up”. In the book she shares quick and easy makeup tips, tricks and techniques she’s accumulated over the span of her MUA career. “I’m Not Making This Up” is geared for all women of every age and ethnicity. This book is perfect for anyone who is a makeup lover as well.

The idea for the book was born when clients started asking her about her favorite products as well as different tips and tricks over and over again. “I would offer tips on an individual basis and then Voila! the idea came about as the same questions kept getting asked.”

“Some of the chapters in the book feature going from a day look to a night look in minutes, head shots, makeup for the beach and more. I also mention my favorite products.” OMP members are encouraged to support this fellow member, for each $100 contribution, donors to her crowdfunding project will receive a signed book upon launching. If you contribute $500, you will get a personalized makeover for you and your friends.

Natalia goals don’t stop there, “I would love to be able to continue making videos, write a hair book, have a makeup line. If I can make even one woman smile and feel more confident then I am happy.” You can see her in action on her website www.colourchameleon.com, which features makeover videos showcasing her talent.

Natalia relates that OneModelPlace.com helps her make the right connections in the business. “OMP is an amazing website. The amount of people to network with is almost limitless. I have kept in touch and developed some great relationships. It also really helps with knowledge as everyone helps each other out.”

Her advice for MUAs just starting out is “Work hard, network, network, network, have patience and chin up. If you build it, have a passion, it will all work out. Never give up.”

She would also like to thank OneModelPlace.com for the support she has received. “OMP has been an amazing support for me. They have featured me on their blog and really helped me promote my work to such a large audience. Without them this would not be possible. I greatly appreciate it. Thank you.

You can see more of Natalia’s work on her OMP Portfolio, and follow her on Facebook by searching Colourchameleon and twitter.com/Colourchameleon, and for more videos, visit her YouTube Channel.

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