Tim Jahns OMP Member #4467 is a longtime OneModelPlace.com member from California. He has collaborated with Elyssa OMP Model #18537 for the past several years, and their images together are impressive to say the least. Their early shoots led to a serious collaboration for magazine and book projects featuring professional wardrobe and styling, unique locations, and other elements. The result is the magazine Elyssa: The Model as Muse, which can be previewed and purchased in both print and digital formats at MagCloud.com.
OMP: What is the process and program used to create the magazine layout?
Tim Jahns: My designer, Chris, uses InDesign as the graphics program that fits well with the requirements of Magcloud’s production. I don’t own that software and don’t know how to use it. He created a few cover ideas and some page layouts using images I gave him. He would present me with options for individual pages, two-page spreads and so on. Then I’d suggest modifications in the arrangement of images or text, and it would go back and forth like that until we had something that was powerful in its design.
I wanted to have strong design and variety in the magazine, with verticals and horizontals that could be in different arrangements — framed on the page, or bleeding off one or more edges, or spread across two pages in different ways — and using text in creative ways too. There’s not that much text, but I wanted to have a mix of small type in columns or unique placement as well as large excerpts from the text that have more visual power on the page and comment on the images in some interesting ways. The layout has to serve the images effectively but also have an artistic quality of its own.
OMP: How did you choose the photos and content?
Tim Jahns: That was a big challenge, narrowing down the choices. I tried to select the images I thought were the strongest while also having variety from the straightforward to the artistic or edgy. Many of the images were already in the final mix for the book, but I also thought the magazine could have a different spin to it, so I chose a number of images that might not be in the book. I wanted to show interesting images from the many shoots I’d done with Elyssa, so there weren’t too many shots from one location or look. I also wanted to show different moods and styles. At the same time, I had to keep the length manageable so it was within certain guidelines for the Magcloud production, both the number of pages and the fixed size they require.
For the text, I wanted to keep it pretty limited but still give readers some insight into my thinking about the images. I selected passages from the longer book text I’d written over a period of weeks, something that was still in need of more editing. Then I chose certain passages from that text to highlight in larger type here and there, to emphasize certain ideas about Elyssa and the work.
OMP: How do you plan to market the magazine?
Tim Jahns: Besides selling it through Magcloud, I hope to market the magazine through some online systems like Amazon, plus camera stores and other retail markets.
OMP: How does the MagCloud system work in terms of sales and commissions?
Tim Jahns: Magcloud has a base price, which is the cost of producing the magazine through them — a cost per page. There’s an option to do both a print version and a digital version. The digital is much less expensive. The markup is a decision for the publisher, so I can decide how much profit I want from sales there. They list magazines by category, and in this case I listed it in the Photography section.
OMP: What other advice do you have for models and photographers who want to publish their own magazine?
Tim Jahns: Think of it as a showpiece, something to be proud of and display as a representation of your best work. You can give some magazines out to friends, professional contacts and potential clients as a unique portfolio or promotional piece. Whether you sell a lot of them or not, you still have a nice print production that you can show off.
Read carefully and know all the details of the magazine production before you get too far. The best way to produce a pdf for the Magcloud site to print is using InDesign software, and I think the results can be even better if you have a professional designer create the pdf you will print from.