Career Advice: How to Become a Successful Commercial Model

By Aaron Marcus OMP Member #131667

Planning your Shot

Since the shots for your composite sheet don’t have words, make sure each photograph itself tells the story. Even better, create a photo that shows more than one story.

If you want to present yourself as a mom and a businesswoman, the photo might show you walking up the steps to your house wearing a business suit, carrying a briefcase, while your child runs to meet you. Take your time and be creative in thinking of different scenarios for your shots.

Carreer Advice for modelsMagazines are a great source of ideas. Find the magazine that will feature the look you want. For example: Parents Magazine is great for shots of parents and kids. For business images, look through investment magazines.

The ads can give you information on how to style the shot and what props are needed. Props are items placed on the set to make the ad look real. For example, if the ad is supposed to take place in an auto garage, tools, oil cans, towels, grease guns, and auto parts would be appropriate props.

The most important thing to keep in mind is to make the photos look like ads. Do not pose for the camera. Show a wide range of expression for the different photos.

Having strong pictures for your comp will give you your greatest chance for getting work.


Aaron Marcus PortraitAaron Marcus has been a full-time actor and commercial model since 1986. His credits include “Law & Order: Criminal Intent,” HBO’s “The Wire,” and “The West Wing,” and ads for countless brands. Aaron has also been cast in numerous TV, movie and theater productions.

Excerpts from this article are taken from Marcus’ book “How to Become a Successful Commercial Model.” To learn more about commercial modeling visit: www.howtomodel.com.

This entry was posted in OMP, female models, modeling, models, photographers, photography. Bookmark the permalink.

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