Model Gets Naked for Calvin Klein in Sexy New Ad Campaign

Calvin Klein’s latest lingerie campaign declares that the skivvies seen on Lara Stone are “designed to make a woman look even sexier than when naked.”

Erin Clements of StyleList.com reports that the suggestive slogan isn’t surprising — the brand has never shied away from using sex to sell.

“You want to know what comes between me and my Calvins? Nothing,” revealed a 15-year-old Brooke Shields in the famous rife-with-innuendo 1981 TV spot. Though the ads caused the designer’s revenues to jump by 300 percent in 90 days, according to Newsweek, it invited protest from feminists like Gloria Steinem.

And Calvin’s penchant for sex appeal has continued throughout recent years. In 2008, an oiled-up Eva Mendes appeared topless in a campaign for the fragrance “Secret Obsession” that was nixed by network execs. And in 2009, the brand stopped traffic with its erotic tableau shot by Steven Meisel, which WWD reports was banned even by late-night TV.

Of course, Klein isn’t the only designer to court controversy. When critics accused Dolce & Gabbana of glamorizing sexual attacks in a 2007 campaign, the designers were forced to pull the offending ad. Their response was ”We were looking to re-create a game of seduction in the campaign and highlight the beauty of our collections,” Reuters reported at the time.

Diesel’s “Be Stupid” campaign, which saw scantily clad models doing just that, took a lot of heat. As did Tom Ford and Terry Richardson. Marc Jacobs stripped to promote his own Bang fragrance last summer. And provocateur Dov Charney’s revealing ads for American Apparel have long been deemed exploitative.

Warning: Some of these ads are extremely graphic.

Read the full story at StyleList.com

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