How to Model with Aaron Marcus — How Much Do Models Make in a Day?

Have a question for Aaron? Email it to and we will try to answer your question here in the new OMP Blog!

This week’s question is from Andy, NJ: How much can a model make in a day?

Dear Andy:

That is a tough question because the answer can vary so much. In New York City, we generally earn $250 an hour. That means we could earn $2,000 for a full-day booking, which is an eight-hour day. In Washington, DC commercial models earn between $125 – $150 an hour. Commercial models living in Los Angeles generally earn $187.50 an hour. Because there is no modeling union, there are no set fees that we must earn, and the fees vary widely from market to market. Most of the time models are hired on the average of two hours per session.

Sometimes models are paid bonuses for jobs that run in high exposure formats. For instance, if a model’s ad is placed on a billboard, poster, side of a bus, point of purchase (cardboard cutout items in stores), on the Internet, etc., we are generally paid bonuses. This happens because we could lose other bookings do to conflicts with other products or through overexposure in a market. If someone had a billboard ad for Pepsi, there is almost no chance that any other soft drink will hire that model because they worked for a competitor. A friend of mine earned $50,000 from having his face and hair on a hair coloring box. The ad ran for three years. I also know people who have earned less than $1,000 for the year as a model.

The most important thing is that you love doing the work itself, regardless of the money you can earn.

– Aaron Marcus

Aaron Marcus is a full-time actor and commercial model. He is represented by 125 agents across the United States, and has been cast in over 1,100 television commercials, radio spots, TV shows, feature films, and print ads. Aaron is also an actor/model career coach, and has traveled throughout the US., Canada, Mexico and Australia presenting his industry seminar entitled ”Becoming a Successful Actor and Commercial Model Workshop.” He is also the author of “How to Become a Successful Commercial Model.” Learn more at

Check out Aaron’s portfolio (OMP Actor #74938)

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