Fashion Week Struts Its Stuff at New Lincoln Center Location models and photographers often end up posing and shooting at the Mercedes-Benz Fashion Weeks. So if you are going to be in New York for the shows this coming week, keep your eyes open for fellow OMP members.

After outgrowing its previous home in Bryant Park, the inaugural Mercedes-Benz Fashion Week at Lincoln Center kicks off today. The event will be held at Lincoln Center’s Damrosch Park from September 9 to 16. The semi-annual fashion events draw more than 230,000 attendees every year, generating more than $770 million in economic activity in New York City.

“Starting tomorrow, one of the world’s most eye-catching events comes to one of the world’s greatest cultural institutions, as we kick off Mercedes-Benz Fashion Week at Lincoln Center,” said Mayor Michael Bloomberg. “For years, the famed fashion tents have drawn people from all over the world to New York City, and the buzz is even greater this year with it debuting at its new home at Lincoln Center. Every year, the events pump hundreds of millions of dollars into the City’s economy and support the 175,000 people who work in New York City’s fashion industry. Lincoln Center is an ideal location for the semi-annual events, with more outdoor space than was available at Bryant Park and terrific transit access, including the No. 1 subway line, or as it will be called this week: The Fashion Line.”

In 2009, the City worked with IMG and the Council of Fashion Designers of America to identify a new location for the shows, which had outgrown the facilities previously used at Bryant Park. The new venue was selected for its 87,000 square feet of outdoor space – significantly more than was available at Bryant Park – and proximity to indoor locations to be used for special events during the shows, as well as for its convenient access to public and private transportation options.

The inaugural Mercedes-Benz Fashion Week at Lincoln Center will feature more than 90 of the world’s most established and up-and-coming designers presenting their collections for Spring 2011. Each year, attendees at New York’s Fashion Weeks generate new economic activity for City businesses, accounting for more than $466 million in direct visitor spending and generating more than $770 million in economic activity in New York City.

Read more at the official Mercedes-Benz Fashion Week website

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